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DEMOGRAPHICS at P&G by Peter F. Drucker

An Interview with Peter F. Drucker ()

https://www.nycp.com/gallery/BPeterDrucker10_10_2012.jpg

Courtesy of Procter & Gamble

Andrej Kalamar

DEMOGRAPHICS at P&G by Peter F. Drucker

“I would respectfully suggest that you widen the aperture to take in demographics altogether, because in your business, the shrinkage of babies and infants goes to the heart of one of your main markets. . .

Sure, this is clearly a threat, but it is also an opportunity, because the spending on babies and infants is likely—has already gone up. ”

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