“A CEO’s primary role, I believe, is to bring the outside in. . .”

“A CEO’s primary role, I believe, is to bring the outside in, to be the organization’s chief external officer. This is a role no other employee can fill as fully as the CEO, and it is critical.

External focus is required for deep consumer and customer understanding, for supply chain effectiveness and efficiency, for competitive advantage, and for sensing and managing external stakeholders’ interests and issues.”