P&G's MISSION TO SERVE by A. G.Lafley

“I began virtually every employee town hall meeting by talking about the ‘10 Things I Believe,’ and at the top of the list was the fundamental reality that the consumer is boss. Discussing this reality gave me the opportunity to elevate our Purpose and to reaffirm and reinterpret our Values simultaneously.

Over time, the new orientation began to take hold and, while we are not yet as externally focused as we need to be, I believe P&G is more focused on the Outside than we have been in many years.”

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P&G's MISSION TO SERVE by A. G.Lafley

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