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ThEME Research (1968)
Frederick Hertzberg
Harvard Business Review
Steps in Motivation
1. Select the jobs in which to invest
2. Approach the jobs with conviction they can be changed
3. Brainstorm
4. Screen and eliminate hygiene rather than motivation
5. Screen and eliminate generalities
6. Screen and eliminate horizontal loading
7. Setup a controlled experiment
8. Be prepared for a drop in performance for the first few weeks
9. Expect some anxiety
10. Learn and repeat
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