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“To advance knowledge, we must turn away from . . .”

The Design of Business ()

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Harvard Business School Press

Faisal

“To advance knowledge, we must turn away from . . .”

“At the heart of design thinking is abductive logic, a concept originated by turn-of-the-twentieth-century philosopher Charles Sanders Pierce. His important insight was that it is not possible to prove any new thought, concept or idea in advance: all new ideas can be validated only through the unfolding of future events. To advance knowledge, we must turn away from our standard definitions of proof—and from the false certainty of the past—and instead stare into a mystery to ask what could be.”

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