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“Design thinking is the application of integrative thinking . . .”

The Design of Business ()

https://www.nycp.com/gallery/BRogerMartin10_10_2012.jpg

Harvard Business School Press

darwin Bell

“Design thinking is the application of integrative thinking . . .”

“Design thinking is the application of integrative thinking to the task of resolving the conflict between reliability and validity, between exploitation and exploration, and between analytical thinking and intuitive thinking. Both ways of thinking require a balance of mastery and originality.”

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