PROCTER & GAMBLE by Peter F. Drucker

“Demographics, I think, are very meaningful for you because of your kinds of products and I would suggest that you think of demographics in the developed countries, but not only.

I think they are quite different in countries like China or Indonesia or most of Latin America, but they are also changing very fast.

The people live much longer and they are quite affluent. The individual mother, precisely because there is only that one child, spends far more—pampers the child, basically.”

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PROCTER & GAMBLE by Peter F. Drucker

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