STARBUCKS CASE by ThEME

Background

Starbucks began in 1971, and has grown into a leading coffee location around the world and one of the most admired companies.

Mission

Starbucks’ mission is:

To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

The guiding principles are:

• Provide a great work environment and treat each other with respect and dignity.

• Embrace diversity as an essential component in the way we do business.

• Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee.

• Develop enthusiastically satisfied customers all of the time.

• Contribute positively to our communities and our environment.

• Recognize that profitability is essential to our future success.

Lessons

If you build it responsibly, they will come. Even at a huge enterprise, social responsibility can be contagious.

Summary

The respect Starbucks has for individuals that work in their stores is evident to the customer. The investment in suppliers and longer-term relationships supports the high quality coffee served. Starbucks continually receives recognition for outstanding customer satisfaction. That is the bottom line.