“The manager must be able to see which efforts go onto problems. . .”

“A piecemeal approach will not suffice. . . . The manager must be able to see its resources and efforts as a whole and to see their allocation to products and services, to market, customers, end-users, to distributive channels.

The manager must be able to see which efforts go onto problems and which onto opportunities, and also must be able to weigh alternatives of direction and allocation.

Partial analysis is likely to misinform and misdirect. Only the over-all view of the entire business as an economic system can give real knowledge.”

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“The manager must be able to see which efforts go onto problems. . .”

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