“A serious cause of business failure . . .”

“A serious cause of business failure is the common assumption that conditions—taxes, social legislation, market preferences, distribution channels, intellectual property rights and many others—must be what we think they are or at least what we think they should be.

An adequate information system has to include information that makes executives question that assumption. It must lead them to ask the right questions, not just feed them the information they expect.”

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“A serious cause of business failure . . .”

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