A. G. LAFLEY of PROCTER & GAMBLE by Roger Martin

“A. G. Lafley is highly disciplined about exploring his own thinking. He always wants to know ‘what would we have to believe’ for this conclusion to be robust, just as we [must learn] to ask what would have to be true for a particular model to be valid.

By asking his question in advance, Lafley creates a logical audit trail for his decision. If the decision doesn’t produce the desired outcome, he can review what had to be true for the decision to be a sound one and figure out what he got wrong or what salient data he overlooked.”

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A. G. LAFLEY of PROCTER & GAMBLE by Roger Martin

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