MARVIN BOWER by Kenneth Roman

“Never content with just writing ads, Ogilvy’s larger goal was to create an enduring institution. Although he said he had studied every book on advertising, that wasn't the way he would learn management.

He would go to the smartest people and pick their brains. . . . Ogilvy studied management at [Marvin] Bower’s feet, even admiring his attention to writing.

'It is said that if you send an engraved wedding invitation to my friend Marvin Bower, the great man of McKinsey, he will return it to you—with revisions.’ ”

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MARVIN BOWER by Kenneth Roman

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