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Financial Sustainability
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“What’s so great about short-term profits?”

The Unpublished David Ogilvy ()

https://www.nycp.com/gallery/BDavidOgilvy_10_10_2012.jpg

Ogilvy Group

Tatjana Kalamar M.

“What’s so great about short-term profits?”

“Short-term profits? What’s so great about short-term profits?

I’ll tell you. They impress the jack-asses on Wall Street.

Ten years ago they valued your shares at $40. Today you are making five times as much profit, and they value your shares at $43.

Can’t you find a way to emancipate your company from the stock market? There’s a challenge.”

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