“Profit is like health. You need it, and the more the better. But. . .“

“Of course, a business has to be fiscally sound. And the excellent companies are among the most fiscally sound of all. But their value set integrates the notion of economic health, serving customers, and making meanings down the line. As one executive said to us, ‘Profit is like health. You need it, and the more the better. But it‘s not why you exist.’ Moreover, in a piece of research that preceded this work, we found that companies whose only articulated goals were financial do not do nearly as well financially as companies that had broader sets of values.”

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“Profit is like health. You need it, and the more the better. But. . .“

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