quotelocationFoR
Focus on Results
INDIVIDUALSELF-MANAGING KNOWLEDGE WORKER

[ click on page to edit note ]

CUSTOMERS by Kenneth Roman

The King of Madison Avenue ()

https://www.nycp.com/gallery/BKennethRoman_2_218_2013.jpg

Palgrave & Macmillan

J.M.Cohen

CUSTOMERS by Kenneth Roman

“What Hopkins, Reeves and Caples were saying only reinforced what Ogilvy had learned selling door to door: Advertising had to be judged on its ability to sell rather than to entertain. It should be based on research about what consumers want.”

By using this application you agree with the terms of service and the privacy policy.

Keyword search

Master filters