HAIER by E.H. Edersheim

“Haier is one of the pioneers in R&D among Chinese companies and has 8 R&D centers around the globe. Each of these R&D centers is customer-focused. As the CEO is often quoted as saying, ‘It is not about how many inventions you can come up with, it is about how many new inventions will fulfill customers’ needs.’ They are now averaging just over 2 patents per working day and have a very disciplined system for pursing innovation. On the base of its independent intellectual property, Haier has participated in the setting of 23 international standards, and 7 patents of them involving powder-free wash technology and technology of anti-electric wall have been issued and implemented, which indicates independent innovation of Haier has won international recognition in standards field. Haier has lead or taken part in the preparing and revising of a total of 232 national standards, 188 of which have been issued and 10 awarded the China Standards Innovation & Contribution Award; moreover, Haier has participated in the preparing of 447 industry standards and other standards. Haier is the appliance company most involved in raising international, national and industry standards.”