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Innovation-Oriented
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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VOLVO, BMW, & PORSCHE By Peter F. Drucker

Innovation and Entrepreneurship ()

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HarperCollins

VOLVO, BMW, & PORSCHE By Peter F. Drucker

“[Volvo, BMW and Porsche]. . . have done well and have created for themselves market niches in which they are the leaders. They have done so through an innovative strategy which. . . has reshaped them into different businesses.”

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