“Innovative companies are especially adroit. . .”

“We chose a double-meaning for the word ‘innovation.’ In addition to what might normally be thought of—creative people developing marketable new products and services—we added a twist that is central to our concern with change in big institutions. We asserted that innovative companies not only are unusually good at producing commercially viable new widgets; innovative companies are especially adroit at continually responding to change of any sort in their environments.”

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“Innovative companies are especially adroit. . .”

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