“Experimentation is the fundamental tool of science. . .“

“The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible. This is especially ironic because the most notable ancestor of today‘s business rationality was called scientific management. Experimentation is the fundamental tool of science: if we experiment successfully, by definition, we will make many mistakes. But overly rational businessmen are in pretty good company here, because even science doesn‘t own up to its messy road to progress.”

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“Experimentation is the fundamental tool of science. . .“

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