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“The key issue for cultural change leaders is that. . .”

The Corporate Culture Survival Guide ()

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Jossey-Bass

Brian Donovan

“The key issue for cultural change leaders is that. . .”

“The key issue for cultural change leaders is that they must become marginal in their own culture sufficiently to recognize what may be its strengths worth preserving and its maladaptive assumptions requiring change. This demands the ability to learn new ways of thinking.”

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