“The successful and performing nonprofits have learned to. . .”

“A well-defined mission serves as a constant reminder of the need to look outside the organization not only for ‘customers’ but also for measures of success.

The temptation to content oneself with the ‘goodness of our cause’—and thus to substitute good intentions for results—always exists in nonprofit organizations.

It is precisely because of this that the successful and performing nonprofits have learned to define clearly what changes outside the organization constitute ‘results’ and to focus on them.”

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“The successful and performing nonprofits have learned to. . .”

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