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“Work is only secondarily the business of making stuff and selling it.”

The Design of Business (2009)

Roger L. Martin

Harvard Business School Press

Andrej Kalamar

“Work is only secondarily the business of making stuff and selling it.”

“Because of the environment’s demands for reliability, work is only secondarily the business of making stuff and selling it. It is primarily a matter of ensuring that the existing heuristic or algorithm produces a consistent result time and time again.”

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