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Relevant Mission
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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DAVID OGILVY by Kenneth Roman

The King of Madison Avenue ()

https://www.nycp.com/gallery/BKennethRoman_2_218_2013.jpg

Palgrave & Macmillan

DAVID OGILVY by Kenneth Roman

“[David] Ogilvy didn’t use the phrase ‘corporate culture’ until years later, but that’s what he was nurturing. One employee who had worked at several agencies noticed the difference.

‘People I knew who worked at other agencies had a job. We had a mission, and it was different. No place else I’ve ever worked had anything remotely like it.’

Another agreed: ‘This isn’t an advertising agency. It is a club,’ referring not to exclusion (there were many women) but to an attitude about the founder and his principles.”

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