DAVID OGILVY'S GOALS by Kenneth Roman

“[David] Ogilvy’s goals were wildly ambitious: nothing less than to change the advertising business and make it more professional.

One of his Big Ideas was the now-pervasive concepts of brands. He was early in recognizing their importance and the crucial role advertising plays in building them.

Before he was finished, this immigrant Englishman would improbably rewrite many of the rules of Madison Avenue and become a brand unto himself.”