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“Configuration [is] translating the idea into an activity system . . .”

The Design of Business (2009)

Roger L. Martin

Harvard Business School Press

Tatjana Kalamar M.

“Configuration [is] translating the idea into an activity system . . .”

“Configuration [is] translating the idea into an activity system that will produce the desired business outcome. This is essentially the design of a business that will bring the abductively created insight to fruition.”

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