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Opportunity Translation
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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KNOWLEDGE by Kenneth Roman

The King of Madison Avenue ()

https://www.nycp.com/gallery/BKennethRoman_2_218_2013.jpg

Palgrave & Macmillan

Digital Democracy

KNOWLEDGE by Kenneth Roman

“[David] Ogilvy’s attempt to make the practice of advertising more professional began with research and the knowledge it unearthed. His findings were set down with dogmatic flourish:

‘We pursue knowledge the way a pig pursues truffles.’ ”

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