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Innovation and Entrepreneurship (1985)
Peter F. Drucker
HarperCollins
“The strategy of ‘creative imitation’. . . waits until somebody else has established the new. . . . Then it goes to work.
And within a short time it comes out with what the new really should be to satisfy the customer, to do the work customers want and pay for.
The creative imitation has set the standard and takes over the market.”
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