“A Hedgehog Concept is a simple, crystalline concept that. . .”

“A Hedgehog Concept is a simple, crystalline concept that flows from deep understanding about the intersection of the following three circles:

1. What can you be the best in the world at. . . . Just because you possess a core competence doesn’t necessarily mean you can be the best in the world at it. . . .

2. What drives your economic engine. All the good-to-great companies attained piercing insight into how to most effectively generate sustained and robust cash flow and profitability. . . .

3. What you are deeply passionate about. . . . The idea here is not to stimulate passion but to discover what makes you passionate.”

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“A Hedgehog Concept is a simple, crystalline concept that. . .”

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