HERMAN MILLER’S AERON CHAIR by Roger Martin

“The sales function was responsible for providing feedback on users to inform the designers at the outset of their design process. But after that, the designers design and the salespeople sell. The salespeople don’t opine on design, nor does any other function.

The Aeron chair went on to become the most successful chair in the history of the office furniture business and won numerous design awards and a place in the permanent collection of the Museum of Modern Art in New York. Ironically, the chair that users said didn’t look like a chair become the iconic representation of a modern chair, which every new ergonomic chair had to resemble. The logical leaps that Stumpf and Chadwick made were validated, as were the structure, processes, and culture of Herman Miller.”

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HERMAN MILLER’S AERON CHAIR by Roger Martin

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