“Online social networking extends the notion of. . .”

“Social networking sites take the rapport we have established offline and bridge them into a system that you can call on in times of need. Online social networking extends the notion of the reciprocity ring across time, geography, and networks and is therefore capable of generating a tremendous amount of social capital for participants. Ultimately, efficiency gains from bringing technology to the intrinsically human activity of social networking create new, mutually beneficial value for individuals and to the collective community.”

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“Online social networking extends the notion of. . .”

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