“Clarity of direction, which includes…”

“Clarity of direction, which includes describing what we are going after as well as describing what we will not be going after, is exceedingly important in the late state of a strategic transformation.

Much as in the middle of the strategic inflection process you needed to let chaos reign in order to explore your alternatives, to lead your organization out of the resulting ambiguity and to energize you staff toward a new direction, you must rein in chaos.”