“What do the right people want more than almost anything else?”

“What do the right people want more than almost anything else? They want to be part of a winning team. They want to contribute to producing visible, tangible results. They want to feel the excitement of being involved in something that just flat-out works. When the right people see a simple plan born of confronting the brutal facts—a plan developed from understanding, not bravado—they are likely to say, ‘That’ll work. Count me in.’ ”

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“What do the right people want more than almost anything else?”

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