quotelocationVP
Value Proposition
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“A proposition can be compelling if it . . .”

The First 10 Yards ()

https://www.nycp.com/gallery/BPoChung_10_10_2012.jpg

Cengage

Andrej Kalamar

“A proposition can be compelling if it . . .”

“A proposition can be compelling if it helps customers eliminate an existing problem or if it creates a well-defined tangible benefit. In fact, eliminating a problem tends to work better than creating a well-defined benefit.”

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