THE VALUES OF P&G by ThEME

P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always

be our most important asset.

Integrity

• We always try to do the right thing.

• We are honest and straightforward with each other.

• We operate within the letter and spirit of the law.

• We uphold the values and principles of P&G in every

action and decision.

• We are data-based and intellectually honest in

advocating proposals, including recognizing risks.

Leadership

• We are all leaders in our area of responsibility, with

a deep commitment to deliver leadership results.

• We have a clear vision of where we are going.

• We focus our resources to achieve leadership

objectives and strategies.

• We develop the capability to deliver our strategies,

eliminate organizational barriers, and treat them as we want to be treated.

Ownership

• We accept personal accountability to meet the

business needs, improve our systems and help others

improve their effectiveness.

• We all act like owners, treating the Company’s

assets as our own and behaving with the Company’s

long-term success in mind.

Passion for Winning

• We are determined to be the best at doing what

matters most.

• We have a healthy dissatisfaction with the status quo.

• We have a compelling desire to improve and to win in

the marketplace.

Trust

• We respect our P&G colleagues, customers, consumers,

and treat them as we want to be treated.

• We have confidence in each other’s capabilities and

intentions.

• We believe that people work best when there is a

foundation of trust.