SETTING STANDARDS by A. G. Lafley

“The best indicator that standard-setting has become an ingrained part of the culture is when critical choices to live our values are made deep in the organization with little to no senior management involvement.

When a manager in our media-buying organization pulls P&G advertising from programming that is not consistent with our Purpose and Values, and when I find out about it after the fact rather than from a recommendation for approval, I know we’re getting the balance between values and standards about right.”

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SETTING STANDARDS by A. G. Lafley

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