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JIFFY LUBE by Michael E. Porter

“What is Strategy?” ()

https://www.nycp.com/gallery/BMichaelEPorter_10_10_2012.jpg

Harvard Business Review

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JIFFY LUBE by Michael E. Porter

“Jiffy Lube International. . . specializes in automotive lubricants and does not offer other car repair or maintenance services.

Its value chain produces faster service at a lower cost than broader line repair shops, a combination so attractive that many customers subdivide their purchases, buying oil changes from the focused competitor, Jiffy Lube, and going to rivals for other services.”

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