BUSINESS WISDOM by Robert K. Greenleaf

“What separates company X from the rest is unconventional thinking about its dream. . . what this business wants to be, how its priorities are set, and how it organizes to serve.

It has a radically different philosophy and self-image. According to the conventional business wisdom, company X ought not to succeed at all.

Conspicuously less successful competitors seem to say, ‘The ideas that company X holds ought not to work, therefore we will learn nothing from them. ’ They don't want to talk about it.”

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BUSINESS WISDOM by Robert K. Greenleaf

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