THE STOCKDALE PARADOX by Jim Collins

“The good-to-great companies were not the best in the world at anything and showed no prospects of becoming so. Infused with the Stockdale Paradox (‘There must be something we can become the best at, and we will find it! We must also confront the brutal facts of what we cannot be the best at, and we will not delude ourselves!’), every good-to-great company, no matter how awful at the start of the process, prevailed in its search for a Hedgehog Concept.”

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THE STOCKDALE PARADOX by Jim Collins

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