THE BEST BORING PRODUCTS by Procter & Gamble’s A. G. Lafley

“There were some highly attractive categories, such as cosmetics, that were not a fit for P&G while less-attractive categories like laundry detergents had the potential to remain strong growth engines.

A business like laundry, for example, is slower-growing with lower margins than a beauty or health care business. But it’s tailor-made for P&G. . . what could be a relatively unattractive category was in P&G’s sweet spot.

We have invested in the growth of this business while some competitors have exited or de-emphasized it.”

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THE BEST BORING PRODUCTS by Procter & Gamble’s A. G. Lafley

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