FORD: NEW YORK TIMES PROFILE by Adam Bryant

Alan R. Mulally

“A second focus for me is: What business are we in? What are we going to focus on? What’s going to be our business? Are we going to have a house of brands of vehicles? Are we going to focus on the blue oval? Are we going to be competitive on quality and cost and fuel efficiency? Are we going be best in class? So what’s our point of view about the value proposition of our company?”