STEVE JOBS of APPLE by Roger Martin

“Not even Steve Jobs could have predicted how consumers would embrace the iPod. How in the world could one device achieve 70 percent share of such a crowded market? It seemed impossible, but it was achieved thanks to someone (Ive) designing a marvelous product and someone else (Jobs) giving it a chance to succeed. Rather than operating directly as the head designer, Jobs insisted that design thinking would prevail at Apple. . . . Rather than create the designs himself, he selected great designs created by his organization and approved them for launch.”

View Source

By using this application you agree with the terms of service and the privacy policy.

STEVE JOBS of APPLE by Roger Martin

Keyword search

Master filters