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“If you always knew ahead of time which new ideas would work. . .”

How the Mighty Fall (2009)

Jim Collins

HarperCollins

Tatjana Kalamar M.

“If you always knew ahead of time which new ideas would work. . .”

“If you always knew ahead of time which new ideas would work for sure, you would invest in only those. But you don't. That's why great companies experiment with a lot of little things that might not pan out in the end.”

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