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“There are times at which it is right not to listen to customers. . .”

The Innovator's Dilemma (1997)

Clayton M. Christensen

Perseus Book Group

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“There are times at which it is right not to listen to customers. . .”

“There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.”

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