LEE IACOCCA at CHRYSLER by Jim Collins

“During the first half of his tenure, [Lee] Iacocca produced remarkable results, taking [Chrysler] from near bankruptcy to nearly three times the general market. During the second half of Iacocca’s tenure, the company slid 31 percent behind the market and faced another potential bankruptcy. ‘Like so many patients with a heart condition,’ wrote a Chrysler executive, ‘we’d survived surgery several years before only to revert to our unhealthy lifestyle.’ ”

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LEE IACOCCA at CHRYSLER by Jim Collins

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