THE RIGHT PEOPLE by David Ogilvy

“Success in running an agency depends on your ability to hire men and women of exceptional talent, to train them thoroughly, and to make the most of their talents. . . .

I have found that they always have well-furnished minds, They give evidence of exceptional curiosity about every subject under the sun.

They have an above-average sense of humor. And they have a fanatical interest in the craft of advertising.”