“The criterion of a right culture is the pragmatic one. . .”

“The criterion of a right culture is the pragmatic one of what enables the organization to succeed in its primary task. The essential elements of culture are invisible. They are taken for granted and have dropped out of awareness. But they can be brought back into awareness. Failure to understand culture and take it seriously can have disastrous consequences for an organization. Superficial understanding of culture can be as dangerous as no understanding at all.”

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“The criterion of a right culture is the pragmatic one. . .”

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