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ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“A mature industry . . . needs to be managed for alliances . . .”

Management Challenges for the 21st Century ()

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Elsevier

Ryan Somma

“A mature industry . . . needs to be managed for alliances . . .”

“A mature industry shifts from one way of satisfying wants to another. A mature industry therefore needs to be managed for alliances, partnerships and joint ventures to adapt rapidly to such shifts.”

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